Design & experience · Technical note · · 8 min read

Hospitality in headquarters: from executive lounge to sky terrace

Bringing hospitality into headquarters through executive lounges, private spaces and high-rise terraces, with Brunner, AXIOM and TUUCI.

Hospitality in headquarters: from executive lounge to sky terrace
<p><em>Hospitality, from the executive lounge to the open sky.</em></p><p>Some conversations call for a large meeting table. Others feel more comfortable in a lounge, with coffee close at hand. A headquarters can make room for both, recognising that people work and connect in different ways throughout the day.</p><p>A hospitality approach starts with observing those moments. Where does a visitor settle on arrival? Can a host invite a partner into a quieter setting? Where can a colleague take a private call when the meeting rooms are occupied? These ordinary situations reveal how well a workplace anticipates the needs of its users.</p><p><small>Images in this article are AI concept illustrations based on Brunner, AXIOM and TUUCI product references. They do not depict a completed project.</small></p><h2 id="bat-dau-tu-cach-mot-nguoi-duoc-don-tiep">Start with the welcome</h2><p>In a Grade A office building, a visitor's journey may already include a lobby, reception desk and lift ride. The company's own space continues that experience as the lift doors open. Visitors need to understand where to go, who will greet them and where they can wait.</p><p>A considered waiting area has somewhere to place a bag, a table within easy reach and seating suited to different users. It gives guests a comfortable position without obstructing circulation or exposing employees' screens and documents. These are decisions to address in the plan, before selecting upholstery colours or decorative lighting.</p><p>For people who work there every day, care also means having a suitable place for the task at hand. A short conversation, a confidential call and a brief pause each need different conditions. Giving each setting a clear purpose helps make it useful.</p><h2 id="lounge-lanh-dao-trang-trong-va-du-gan-gui-de-tro-chuyen">The executive lounge: a setting for comfortable conversation</h2><p>An executive reception area may support first meetings with partners, discussions with colleagues, reading and a short break between appointments. A lounge adds flexibility to that working day.</p><p>The relationships between seats matter. Guests need enough space to enter and leave, while remaining close enough for natural conversation. Table height should suit the seating posture, and swivel chairs need room to move. A beautifully finished table that is difficult to reach makes a simple interaction unnecessarily awkward.</p><p>Light and orientation also shape the experience. Strong glazing behind one person can make their face difficult to see. Blinds, seating positions and the hours of use should be considered together. Screens, documents and access to private work areas deserve attention when planning guests' sightlines.</p><p>Brunner Ray Lounge 9241 and the matching 9247 ottoman are a pairing Terra Nova considers for this setting. The high back, integrated armrests and four-star aluminium base give the chair a distinctive presence. The chair and ottoman can form a reading or rest corner; a reception group needs additional seating and tables appropriate to its intended number of guests. The ottoman should leave circulation clear.</p><p>Leather, fabric and finishes should be reviewed through physical samples, cleaning requirements and expected use. A material viewed in a showroom may feel different beside glazing and stone in the actual office. Read our <a href="/blog/brunner-ray-lounge-thu-thai-khi-chat-thong-so">introduction to Brunner Ray Lounge and its specifications</a>.</p><h2 id="san-hien-tang-cao-tu-tam-nhin-dep-den-mot-noi-muon-ngoi-lai">The high-rise terrace: somewhere to stay, beyond the view</h2><p>A generous terrace offers a headquarters another setting for hosting and taking a break. A meeting can finish indoors and continue as an informal conversation outside. For that transition to feel natural, the outdoor seating must be easy to reach and comfortable to use.</p><figure><img src="/api/media/7" alt="Concept high-rise headquarters terrace with a TUUCI Ocean Master MAX Classic Cantilever parasol and outdoor reception seating" loading="lazy" width="1448" height="1086"><figcaption>A high-rise terrace concept featuring TUUCI Ocean Master MAX Classic Cantilever. AI illustration based on a product reference.</figcaption></figure><p>Start with the hours of use: morning coffee, an early afternoon visit or a pause at the end of the day. Shade needs to reach the seats at those times. Door swings, circulation around tables, reflections from glazing and the route for serving drinks all affect the experience.</p><p>The offset mast of the TUUCI Ocean Master MAX Classic Cantilever suggests a seating arrangement without a central pole through the table. Canopy size, orientation and the position of the support still need to be checked against the plan. Closing and maintaining the parasol also require working space.</p><p>On a high floor, shade planning needs coordination with the project's designers and engineers. Local wind conditions, the exact parasol configuration, anchoring, structure and waterproofing require review. Closing procedures and responsibility for operation should be established before use. A concept image supports a design conversation; installation decisions need project-specific documentation. Our separate article explains <a href="/tai-gio-du-che-nang">how to read parasol wind ratings and operating conditions</a>.</p><p>The terrace's quality also depends on less prominent details: well-maintained seating, an easy route outside, appropriate evening light and tables positioned so drinks are within reach. These practical decisions help turn an attractive terrace into a setting people return to.</p><h2 id="mot-cho-rieng-cho-cuoc-goi-dang-cho">A private place for the next call</h2><p>A headquarters also needs privacy within its shared work areas. A call may last only a few minutes and still be unsuitable for an open desk. A conveniently located phonebooth can provide another option.</p><figure><img src="/api/media/8" alt="Concept office setting with an AXIOM Tam.Uno Primo phonebooth beside a lounge and clear access space" loading="lazy" width="1448" height="1086"><figcaption>AXIOM Tam.Uno Primo in a concept workplace setting. AI illustration based on a product reference.</figcaption></figure><p>With AXIOM Tam.Series, selection should begin with use: will the booth serve employees, visitors or both? Will booking be necessary? How long is a typical session? The position should be convenient without obstructing circulation. Power, ventilation, lighting, cleaning and accessibility belong in the configuration brief.</p><p>Acoustic performance should be verified for the actual model and configuration. Sensitive calls also warrant consideration of the booth's position relative to waiting areas and nearby desks. See our guides to <a href="/blog/chi-so-cach-am-phonebooth">phonebooth acoustic performance</a> and <a href="/blog/bao-nhieu-phone-booth-cho-van-phong">planning the number of booths for an office</a>.</p><h2 id="chon-noi-that-roi-cung-voi-cach-van-hanh">Select furniture alongside the operating plan</h2><p>Loose furniture shapes where people sit, how far apart they are and how a room accommodates different activities. Product selection becomes more useful when it is considered alongside the layout and the intended daily routine.</p><p>Before finalising the specification, owners and designers can review a few questions together:</p><ul><li>Who uses each setting, at what time and for how long?</li><li>Do seating, tables, lighting and power support the intended activity?</li><li>Can visitors find and use the space comfortably?</li><li>How will materials be cleaned, maintained and repaired?</li><li>Who looks after each area during daily operation?</li></ul><p>Once the headquarters is occupied, notice which seats are used, which remain empty and whether people move furniture themselves. Those observations can guide adjustments to spacing, light and layout before additional products are considered.</p><h2 id="mot-tru-so-khien-nguoi-ta-cam-thay-duoc-quan-tam">A headquarters where care can be felt</h2><p>Brunner, TUUCI and AXIOM contribute to different moments in the headquarters experience: a conversation in the lounge, a few minutes on the terrace or a call that needs privacy. At Terra Nova, we want those real situations to be the starting point for product selection.</p><p>If you are developing a new headquarters or refurbishing an office, <a href="#enquire">speak with Terra Nova</a> about the plan and the way people will use it. Together, these provide the basis for discussing suitable configurations, materials, finish samples and technical documentation.</p>
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